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A smooth opening competition for share of the home improvement company
发布日期: 2010年3月1日 点击: 61

Year of the Tiger Spring comes early, just after the Spring Festival, warm air rushing toward people, the Central Plains home industry to re-enter the annual gold season. For the household sector, the "Yinianzhiji is Spring" is the eternal law of the market. How to achieve new accomplishments in the new year to show their new look, and as every home store, home improvement company, building materials brands are actively exploring the issue.
□ today Pao Peng
Perturbed
Home store safe New Year
    In 2009, the major shopping centers in the Central Plains home market ups and downs in the plot interpretation of the scenes of the drama, constantly opening new store, promotional offers again and again, competing to enter the Shide, for the majority of consumers in the Central Plains of household consumption, time and time again a good opportunity Therefore let the entire store seems crowded.
    After the Spring Festival, the reporter in the major home site to see news that Beijing, Shanghai and other places some of the large home stores as early as the beginning of the big five on the welcoming of a hurry to open the door. However, such a "radical" scene in the Central Plains home market and did not occur. Whether 红星美凯龙 Surprisingly, homes, a good century and other domestic chain giants, or Botswana, Phoenix, good easy home, new homes, and household good such local corps, the major stores are in accordance with established practice at home choose to Danian eighth day opening.
    Year of the Tiger of calm seems to start at home store for the Central Plains into the new year as a whole has set the tone, it is perturbed. However, the market how, no one could expect, perhaps tomorrow, the Central Plains home industry, the intense close fight in turn
Was detonated.
Strive for the best home improvement company, Saber-rattling
    After more than ten years of rapid development, the Central Plains home-improvement market has entered a period of polarization. Zhengzhou in around every corner of the 600 home-improvement company, Long hair, the United States nest extraordinary, the earth is really invasive, Dongyirisheng, Yuen Chau, Chung Nga Court of the United States and other stronger, well-known brands account for a higher home-improvement in the vast majority of high-end market share, and later from those who want to slice, the difficulty is quite big.
    In 2009, the real estate market hot abnormalities, sales hit new high, indicates that in 2010 home-improvement market will subsequently usher in a rare good year.
    Now or never. For many home improvement companies, real estate market is to grow every time the peak strength, widen the gap with competitors, a great opportunity for the major home improvement companies have their sights firmly locked in 2010.
    Long hair decoration, general manager of ZOU Jian-feng, said Long in 2010 In addition to striving to increase market share, will also make more efforts in improving project quality, build quality engineering has been a Long hair decoration priority.
    February 23, superb decorative held at its headquarters, "Sprint 2010" full mobilization of the General Assembly, the chairman Wang dressed in military uniform, led the various departmental staff stage oath, and strive to achieve better results in 2010.
    This weekend, the United States nest decoration, extraordinary decoration, earth decoration, decorative Dongyirisheng these home-improvement market leader in the Central Plains will come to launch their own brand of "spring first show" to promote the home-improvement culture, and demonstrate their superiority and strength. "The Good Earth decoration will change the character at the head of the development strategy for stable, displaying a new mental outlook and spare no effort to enhance market share." Zhang Fan, chairman of the earth in anticipation of decorating the new year's prospects with confidence.
    Zhengzhou, actually creating decorative Liu Xin, general manager also told reporters that in the new year, the real hit will be fully enlarge the cooperation with Suning Appliance effect, chose the real hit decorative, it means the same time, many have chosen Suning Appliance concessions, " Decoration + appliances, "a combination of boxing will bring a series of" extreme preferential "concern and preparation of a comprehensive new home costs will be greatly reduced, exciting endless.
    In addition, as a "home-improvement package" the creator of the concept of actually creating decorations will change the rules of the game will "home-improvement package" of the area of the construction area be changed from the kit area, striving to bring more tangible benefits to consumers .
    For the home improvement industry, "Yinianzhiji is Spring" is the eternal law of the market. From the end of February until the newly settled copies of the major home improvement company, will launch a series of concessions continuous promotional activities, there are home-improvement needs of readers Feel carefully selected.
Building the brand new one after another looking forward to changing situation
    As consumers increasingly younger age structure, household consumption demand is becoming more and more diversified, individualized, prompting a number of home building materials manufacturers had to accelerate the pace of technological innovation, and constantly for the market with higher technological content delivery and more a texture, a better decorative effect of home building materials. Conversely, building materials manufacturers of technological innovation can also continue to stimulate consumer desire to buy for the manufacturers to bring the updated profit growth to accelerate their pace of development.
    Rustic Brick popular for a long period of time, will inevitably enter "Shenmeipilao" stage.
    However, those high-end leather-texture "alternative" antique tiles are expected to reduce the noble worth, to become the new darling of home improvement designers and consumers.
    Wood flooring market share will also change, to strengthen their positions floors and solid wood flooring will be further eroded wood multi-layer flooring. Compared with the previous two, solid wood flooring with advanced technology multi-layer concept, there are obvious advantages many physical properties, and expand market share, the only obstacle is the price is relatively high.
    Conceivable that, once the multi-layer solid wood floor price trends populace will soon be easy, "get on" wood flooring market, the top spot.
    From the second half of 2009 so far, life at home, giraffes and many other flooring brands have launched highly decorative effect of the "parquet flooring." Reporter 红星美凯龙 Zhengzhou shopping malls, homes and Phoenix actually the wooden floor area to see these highly decorative effect of the "parquet" has become a high-end market, the main varieties of wood flooring.
    As production costs continue to reduce size of the market continues to expand, with many user-friendly features intelligent bathroom products prices collective diving signs. For example, the price of a certain brand of intelligent toilet from each of the last six months suddenly fell Sansi Qian Yuan Yuan Liu Qiqian, smart home life's dream will be more people into real life.
Competition is inevitable
Judged undesirable 10000
    In the past year, many popular word, the "low carbon" is undoubtedly the most attention, the most economic point of one, from "low carbon" reflects the environmental protection, energy saving concepts, affecting every corner of the national economy. In 2010, both at home stores, home improvement or home building materials company's brand, "low carbon" will be the focus of competition is inevitable. "Low carbon" means energy saving, emission reduction, lower energy consumption, but the concept certainly does not mean you can blindly cut renovation costs, and blindly relying on price competition to boost share.
    Since last year, journalists continued to receive complaints from readers phone. Some home improvement company in the fierce market competition, gradual loss of self, in order to get higher in the short term profits and returns, not hesitate to take risks, choose a door, shoddy practices such as, eventually leading to serious problems of quality projects. Some building materials, furniture and consumer brands are also after-sales have taken place in areas of friction, without a pre-commitment of all the beautiful become a reality.
    Industry insiders think that in the highly competitive domestic industry, such a quick success, Banded approach both for the interests of consumers or the enterprise's own brand and reputation are a great harm. In the next interview, the reporter of this phenomenon will continue to expose and expose the hope that readers actively provide clues to the Central Plains there is a home industry, home-improvement needs of every consumer to go spend the Pure Land.


 

 
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